Ever wonder why your book isn’t flying off the shelves like you imagined?
Let’s talk about the not-so-secret ingredient: VISIBILITY !
You need your books to stand out and reach the right audience so that readers discover your work.
You may not see yourselves as sellers, but getting your books in front of readers requires active promotion.
In today’s crowded market, it’s not enough to simply write a great book—people need to know it exists! Sales and marketing build that visibility.
Here’s why they matter:
REACHING READERS → Sales and marketing help you connect with your target audience, making sure the right readers find your books. Without these efforts, even the best books can go unnoticed.
BUILDING A BRAND → Your name becomes your brand. Marketing helps create a recognizable presence, so readers remember and seek out your future works.
ENGAGING READERS DIRECTLY → Speaking engagements, trade shows, and conferences allow you to engage with readers in person. Meeting you can spark interest in your work, creating a personal connection that drives book sales and word-of-mouth promotion.
CREATING BUZZ → Events create buzz around your book. Whether it’s a conference talk or a signing at a trade show, being seen and heard helps build momentum and attract attention from media, influencers, or bookstores.
ESTABLISHING CREDIBILITY → Being part of industry events and speaking engagements positions you as credible and active participants in the literary community. This increases your chances of being taken seriously by readers, agents, and publishers.
Visibility drives sales, and without it, even the best-written books can go unnoticed. By gaining exposure through effective marketing and targeted promotion, you can build a lasting presence, attract more readers, and ultimately increase your sales.
Want to drive more visibility and book sales? Come join the OMERA Community. I’ll take you there!
www.omerapress.com
Next week, I’ll be at the Vancouver Writers Festival attending several sessions, including Coming of Age, Finding Hope, Worlds of Imagination, and Good Reads for Middle Grade talks. If you’re there, come find me!
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